Pizza Jim sounds horribly mundane

Jim (I'm assuming that's the owner's name) didn't really push the boat out when it came to striking out on his own and setting up a takeaway. If we had to judge a person by his business's sign, we'd guess that he's had a season ticket to Sheffield United for the last 20 years (Standing, until it all got converted to seating) and worked in a small burglar alarm business just off the ringroad outside Doncaster all of his life, and barely been promoted the entire time. He's also been on holiday to Tenerife once, but it was too hot and he didn't like the food. In a mid-life crisis, he decided to turn his fate around, snapped up this place and after a long brainstorm and flash of inspiration, chose Pizza Jim over other frontrunners like "Pizza Hutch" and "Pizza".

We're guessing.