Toast Club's mascot needs a diet, shave, and blood pressure check-up

We've seen curious takeaway shop mascots in the past. There was gay chicken, Arab chicken, and the Iraqi Colonel Sanders who appeared to have been interred in Abu Ghraib at some point. None of them were particularly enticing, but they definitely make me hungrier than this chap emblazoned on the sign of a kebab shop on the Greek island of Santorini.
He looks like the dude off the Pringles tubes after bingeing on the BBQ flavour for two decades and only trimming his 'tache when drunk. And what's with the name Toast Club anyway? It sounds like a takeaway run by a gang of Enid Blyton-esque children and their faithful hound (Probably called Rex or Elizabeth or something), except here it's probably the pooch being served up in a pita.