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First up, there's the awful slogan along the top (Don't siesta - let's fiesta), which ranks up there with the Chinese translation of McDonald's I'm Lovin' It ("I just like it"). Then there's the cactus with a sombrero floating inexplicably above it, like a Hispanic UFO looking for work:
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FIREPLACE WORLD! Just think of the day out you and your family could have on the Richmond Road with attractions like this.