Chick-fil-A website has a dead cow stroking a plate of food

There's so much wrong with this homepage that I don't even know where to begin. Might as well start from the top.
Chick-fil-A is a fried chicken chain in the US. Why then, are the cows an important part of the "franchise"? Surely beef isn't an easy alternative to chicken? Squirrel, yes, cows, not so much. And why does said cow a) Have skeleton legs, and b) appear to be STROKING the food?
Why is there broccoli on the plate with the chicken?
This whole website makes me sick.

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