OK, this is by no means the worst chicken shop sign we've seen. But I'm most intrigued by the choice of name. What in the gay blue hell have lions got to do with fried chicken? Considering its East London location, and therefore close proximity to several art colleges, I'd like to think it was named by fashion students going for an America's Next Top Model vibe. "That's right, Tyra, it's EDGY, it's FIERCE!" "Yeah, FIERCE like a LION!"